Why we care

What we want

Our mission is to save the planet and protect our only home we have. It is time to drop our selfish and damaging ways of living and take responsibility of what was given to us and pass forward a better world to our future generations. We aim to create awareness and provide products that encourage positive behaviour and habits that don’t harm our earth.

Our vision is to embed sustainable practices in our community, so we consciously make environmentally friendly decisions in all aspects of our daily life. If we achieve this challenge, we envision a world where humans and nature can coexist in productive harmony to support present and future generations.


I’ve always been a people’s person and brought people together, thus my passion lies within the concept of unity, which I know to be fundamentally important in society. I believe if every individual around the world can work together, as a team, we can accomplish and tackle many issues prominent in society.

We are living in a dangerous time where people have the mentality that their efforts and actions won’t cause harm or won’t change much, however this is a huge misconception as change has to start somewhere. If everyone plays their part, it becomes collective change and that can make a massive difference. The world needs our help, there is no more time for excuses.

With the pocket ashtray we hope to not only provide a product which will make the planet a better place to live, but a message that people can take from, that everyone can make an impact. From something as small as not littering your cigarette butts, it can make a big difference to the health of the environment. Be the change you want to see in the world.


You can’t expect change without being willing to change and I realised the best way to influence others is leading by example.

For awhile now I’ve always been that friend who made an effort not to litter butts, from there it progressed to calling out friends who did when I was around. Down the track it got to a point, whenever i was present my friends would think twice about throwing a butt on the ground, which was what I was hoping to achieve, for them to be conscious of the damage they were doing.

At times though I couldn’t blame them as there was no bin around and not everyone is willing to put a butt in their pocket. So I thought you can’t tell somebody to do something if there’s no good alternative and now today we proudly present a pocket ashtray so theirs no need to litter butts no matter the circumstance.